“It’s a myth that you can actually get your asking price, right?”

Some version of this statement is heard a lot here at Gold Coast Property Advisors.

Whether it’s newlyweds selling for the first time or savvy investors wanting the straight-up truth, there seems to be a wildly circulated belief that achieving your asking price is the fantastical white unicorn of the property world.

Here’s the reality: You can get your asking price.

BUT.

You need to take the right steps to set yourself up for success.

… Wondering what exactly those steps are?

You’re in the right place!

In today’s free training, we’ll be harnessing our knowledge as Gold Coast property experts and revealing the secret to selling your house (sans stress!) so you can make sure you’re in the perfect position to get your asking price.

When it comes to selling your house, you’ve probably got a bid price in mind that you want to hit, right? And while we don’t want to discourage your goals (after all, that’s why you’re selling in the first place), we do want to make sure that your property sells.

Which means being clever about pricing your property so that it’s a no-brainer for your perfect buyer.

Now, this might mean more or less than the listing price you have in mind. The key is that this original asking price isn’t plucked out of thin air.

You’ll need to know the real market value of your property.

And the way to capture this information is by investing in qualified property advice from a reputable real estate expert.

Sorry, Dads across Australia, we’re handing this one over to the pros.

And while selling real estate agents are great, their market value opinions will be based on guesswork rather than qualified, informed expertise and information.

Whereas someone like Tony, who is an independent qualified valuer, will intimately know your market, the nuances at play within it, have seen hundreds of different variables play out and can provide guidance based on your unique circumstances and desired outcomes.

It’s not just how you price it that matters – it’s how you sell it too.

If you take a home that’s not right for auction to auction, you’ll be hearing crickets on auction day. Likewise, if you don’t take a unique property through an auction campaign, you risk losing significant coin on the table.

So how do you know which method of sale is best for your property?

Again, qualified property advice from a trustworthy real estate agent goes a long way to ensuring you’re equipped with the right information to make the right decisions.

Head here to see how we can help you with a strategic sales approach for your unique home.

An easy mistake we see a lot of home sellers making is thinking that their home – exactly as it is – will be enough to attract a buyer.

It won’t. And while we’re sure your house is gorgeous (you’ve got great taste), the truth is that you’ll need to ensure it not only appeals to you, but to your ideal buyer too.

This means knowing not only who they are but also taking the right steps to create a property experience that attracts their attention and captures their heart.

If this sounds like marketing strategy, that’s because it is marketing strategy.

And one that will ensure your property is one of the 10% that sells!

But don’t expect to know this stuff yourself. You’ll need a qualified professional behind you to create a plan that achieves your bid price and property goals.

Once you choose an agent, you’re locked in for 90 days.

It’s not an engagement ring, but it is a significant commitment for the future of your house sale. You need the right agent to guide you through this important process and be there for you through thick and thin.

But how will you even know who’s going to over-promise and underdeliver, who’s going to palm you off to their PA once they’ve got your property listing (it happens – a lot) and who has so many listings that yours gets neglected and forgotten at the bottom of the pile?

Easy: You won’t. It’s a complete lucky dip… Unless you have somebody like Tony by your side.

Tony is an award-winning Certified Practicing Property Valuer who has transacted hundreds and hundreds of properties on the Gold Coast and valued over 15,000 properties over 20 years in the South East Queensland corridor.

He knows which agent to match with which property owner and how to build a team that will support your unique goals, from listing to negotiating the final price and beyond.

You can get to know Tony better here and learn more about how he can elevate your home sale experience here.

Next up?! We reveal the common mistakes property owners make when selling their homes.

To good advice and keeping it simple.
Tony + Eva Coughran