I want to           my Gold Coast property

sell

I want to           my Gold Coast property

sell

No

AWKWARD CONVERSATIONS

FAILED SALES CAMPAIGNS

NO B.S. SALES TALK

SLEEPLESS NIGHTS

A grounded and simple approach to selling that your bank balance + stress levels will love

Press play

Thinking about selling your home?

FIND OUT HOW A SALES MENTOR CAN HELP YOU

You are trying to decide it it's the right time to sell, which agent you are going to use and what you're going to have to do to prepare your property for sale.

And of course you want to know what your property is worth.

             you don't have time to take care of all the things that come with selling a property.

SOUNDS ABOUT RIGHT?

Plus

YOU NEED AN EXPERT IN YOUR CORNER

We’re sales mentors and we know the right moves to make during the sales process + we know how to work with the selling agents to get the best results for              property sale.

LET'S BE STRAIGHT THOUGH ... WE'RE NOT SELLING AGENTS

your

When you partner with a Sales Mentor you’re claiming the benefits of impartial advice, which leads to the best possible result for YOUR property sale. 

As trusted advisors we deal with a large number of selling agents on a daily basis, so we know which agents are diligent, successful and professional, and which ones are not. We know some agents will say whatever they have to, to get a listing or to make a sale and we know who the good agents are that are selling properties for a premium within 7 days, not 170 days.

We'll provide you with independent and unbiased advice from the moment you decide to sell, until the day your property has settled. 

Take a really good wedding planner — in this story the selling agent is like the celebrant and we’re that smiling all knowing, taking-care-of-it-all-for-you expert that holds your hand (literally down the isle if need be) from start to finish to ensure your sale is a memorable one for you and your back pocket. 



The Anatomy of a Sales Mentor

JOIN OUR EXCLUSIVE CLIENTELE

Think Open Agent but with real life intel, on the ground knowledge and a qualified expert advising you at every step.

There’s a whip-smart side of you that knows this is just the secret sauce you need right?!

Did you know that...

How do you choose the one that will get the best possible result for your property sale? Dah. You let us help you.

There are 5,000+ selling agents on the Gold Coast

You do the maths?! You want to make sure you’re getting the best when spending your hard earned cash.

3% is the going rate for selling agents fee

At any one time there are more than 3,000 Gold Coast properties on the market

(Eek!) it’s not an engagement ring but it is a significant commitment for the future of your house sale.

Once you choose a selling agent you’re locked in for 90 days

BUT! The Gold Coast average sits at around 75 days - that’s 10 weekends of open homes!

30 days - is the best window of opportunity to sell your home 

It is possible to get your asking price - and then some - but you can’t leave it to chance

What if you could just make one call. One call. For a no-fuss, effortless property sale MADE for savvy professionals (like you)!

Imagine spending your time doing exactly what you                          instead of managing sales agents and wondering if you’ll ever get close to your asking price. 

want to do

want

Professionals, who have enough sense to know that, just like a steak should never be overdone, a home should never be under done. (Or, at the very least, they sense it). Because while you’ve survived just fine all these years, this is about more than survival. This is about arrival.

PROFESSIONALS HELPING PROFESSIONALS

to do

big

WITHOUT the legwork, the cheesy sales tactics, the second guessing, the wasted time preparing for open home rounds week.in. week.out. or the anxiety of “having to have those problematic conversations with your selling agent”

... WOULD YOU FEEL CONFIDENT TAKING YOUR HOME TO MARKET?

If there were a clear, actionable way to sell your home for a premium price

Life moves, children grow up, your interests change, a better job offer has landed at your feet or you simply just want to intentionally shift the way you and your family live by relocating elsewhere - it's             , we get it!

Does the idea of selling your property feel like a massive elephant in the room?

We’re talking about giving your home - where you’ve made the most amazing memories - a chance to get the best possible result it deserves without all the unknown. We're talking about selling your perfect home.

We help ambitious home owners
                    make smart decisions for their life and livelihood

(like you!)

"The process was so simple. We never thought selling our home could be this easy. "

"Gold coast property advisors did all the legwork, told us what our property was worth then found us the best agent and worked with them to ensure we got top dollar."

"Simply Gold Coast monitored the whole process, they really were looking out for our best interests."

"Tony is an experienced negotiator and he kept us informed every step of the way."

"We got everything we wanted & more without the stress of negotiating with agents."

"He kept us grounded, kept the agents honest, and gave us the peace of mind we needed. We were hoping to get a premium, but he smashed our expectations out of the park!"

How long will it take to sell, what will we get for it, will we be able to buy something just as nice on the other end.

it’s daunting, it’s time consuming, it’s full of the unknown and fear around what the outcome will be.

The reality is that no one wants to go through the motions of putting their property on the market

Where do you start? Who do you use? Who can you                        

trust?

How do you really even know what type of buyer your home is going to appeal to or what type of buyer is going to pay top dollar for it?

Should you finish renovating, give every thing a fresh coat of paint or the kitchen a makeover.

Are you prepared to interview 17 agents and then tell all but one they didn’t get the job. 

Who’s going to over promise and under-deliver?

How do you know the agent you choose won’t just palm you off to their PA once they’ve got your listing (happens ALL the time) ?

Does the agent have too many listings to give yours the attention it deserves?

And then are you ready to have some tough conversations with them? 

Will the agent you pick be willing to work with other agents to get the best possible outcome for you? 

And let's talk about price

Just because you have a cracking property in a sought after area doesn’t mean price shouldn’t be high on your list of priorities - it’s true that homes like this will always sell - all you have to do is put a for sale sign out the front and B.O.O.M! the offers should come rolling in. 

PLUS you don’t want some arrogant selling agent turning their finely tuned sales tactics on you when YOU’RE paying them $20, 30k, 40k plus! 

 As good as you may think you are at negotiating, dynamic selling agents are forever training and role playing the latest negotiating techniques to ensure their skills are on point for every possible scenario BUT that's the kind of agent you want selling your home!!

But you don’t want just any offer - you want the best offer with the best terms for you!

YOU DON'T HAVE TO GO IT ALONE

Many home owners encounter a secret arena of doublespeak and seemingly needless activity - all of which costs you money, time and brain-space in the end.

We've heard a lot

“We started with a handshake and signing with the agency principal. By the end of it, we saw so many different agents from their office, we never knew who to call to get a progress update.”

“Selling my house became like a full-time job. And it wasn’t one I wanted.”

“I spent half the time not understanding what decisions were being made. The other half of the time, I didn’t necessarily agree with them.”

“We seemed to pay a lot for marketing that didn’t end up bearing fruit.”

“When they initially listed my home, the price was too high. By the time it was well-priced, it was on the market too long and buyers stayed away because they didn’t trust it.”

 “We were constantly putting out fires between the agent and the tenants, which made it a very stressful time.”

“We found out later, we could have made a lot more money if we’d simply painted the place.”

You see: If you’ve already started toying with the idea of selling, you probably sense that taking your property to market (from listing your home, to booking a removalist) is a full-time job.

Unless, you want to opt out of the shark tank and get a pro (that’s us) to do the heavy lifting for you. 

The effort and attention required is enormous. It will consume every spare minute of your time.

That's because it is.

We mentored Mark + Kristen through the sale of their home at Paradise Point. Sold within 4 days of hitting the market for $0,000's more than what they expected to get for it. No, that’s not a typo. 

And while we can't promise results like that for everyone we've got plenty more case studies just like it.

WONDERING IF A SALES STRATEGIST is FOR YOU?

We                 in making your sale work for you, not the other way around.

believe

So how can we help you?

THERE ARE 2 WAYS You CAN WORK WITH US

Strategic Planning

You'd like independent advice so that you can confidently make smarter buying and selling decisions and weigh up your options.

These consults are perfect if you have a burning property question or just want some reassurance from a professional that you're on the right track. Relocating, upsizing, downsizing, rightsizing, residential, commercial or industrial, together we can strategically unpack any ideas you have before making a move and cover off the fundamentals of a successful property sale. 

This is for the go-getters, the industrious home owners who just want to make that one call ...

To know without a doubt that before their home goes to market it will be perfectly presented, priced the way it should be from the outset and marketed for their ideal buyer PLUS you’d like to avoid having to talk to every selling agent in your postcode. We hear you! You get everything include in our strategy only and SO. MUCH. MORE.

INCLUDES

EVERYTHING STRATEGIC

End to End
Service

STRATEGY ONLY

SALE MANAGED FOR YOU

01

02

plus

20 minute Discovery Call with Tony to talk through your goals and what’s possible given the current market conditions.

PRICE: The clarity you’ve been searching for: once we’ve got our research on, we’ll send you recommendations around price range and comparable sales, as well as insights into similar properties on the market that you’d be competing with.

PEOPLE: A peak inside our little black book and the team you need to make it all happen smoothly: we’ll connect you with the best 2 selling agents based on their profile and your property.

PITCH: We’ll advise you on how marketable we think your home is - including our recommended method of sale and the angle we think you should consider when taking your home to market.

PLUS

confidently

Strategic advice to get you on your way                           

If you take a home that’s not right for auction to auction - you’ll be hearing crickets on auction day and likewise if you don’t take a home that is unique through an auction campaign you could be leaving lots of coin on the table - so nailing this from the outset is super important

Reminder

We’ll also include a copy of Our Unconventional Guide to Selling Property - This bad boy is jam packed with everything we’d wished we known, our lesson's learnt and the heartache we've avoided with our own investments.

Sure, you could figure all this stuff out on your own, searching realestate.com.au, questions going in circles in your head all-day-long and, while listening to the good intentioned advice from your nearest and dearest. But because we’re passionate about showing up for you and helping home owners FINALLY get a leg up in the sometimes scrupulous property market ...

BOOK NOW

We're opening up our playbook to mentor go getters like you through the sales process. Start with a               sales strategy call.

free

20 minute Discovery Call with Tony to talk through your goals and what’s possible given the current market conditions.

PRICE: The clarity you’ve been searching for: once we’ve got our research on, we’ll send you recommendations around price range and comparable sales, as well as insights into similar properties on the market that you’d be competing with.

PEOPLE: A peak inside our little black book and the team you need to make it all happen smoothly: we’ll connect you with the best 2 selling agents based on their profile and your property.

PITCH: We’ll advise you on how marketable we think your home is - including our recommended method of sale and the angle we think you should consider when taking your home to market.

You’ll get independent and unbiased advice from the moment you decide to sell, until the day your property has settled.

You’ll know exactly what to do to style your home for the right buyer, and we’ll connect you with a team of professionals to make it happen. You’ll understand what you property is worth and where it realistically sits in the market. 

You can trust that we’ll use real life intel and on the ground knowledge to choose the selling agent best suited to you and your specific home. AND that we’ll hold them accountable, no push over tactics, no b/s sales spiels. 

Taking the pressure off the negotiations, we’ll be the voice of reason you need when the tough decisions come knocking. With a qualified expert advising you at every step and seeing the sale right through to the end, it is absolutely possible to have a stress-free and profitable property sales experience. 

plus

Everything strategic

Sure, you could figure all this stuff out on your own, searching realestate.com.au, questions going in circles in your head all-day-long and, while listening to the good intentioned advice from your nearest and dearest. But because we’re passionate about showing up for you and helping home owners FINALLY get a leg up in the sometimes scrupulous property market ...

BOOK NOW

We're opening up our playbook to mentor go getters like you through the sales process. Start with a               sales strategy call.

free

Imagine if...

You didn’t have to wrack your brain to figure out how to do every. little. thing. involved with selling your home.

We handed you the keys to the sales kingdom and equipped you with all the tools that you needed to sell with confidence.

You knew exactly what to expect and how each possible scenario could play out, what if you had clarity to move forward with out emotion and the fear of the unknown.

You had a precise roadmap of what to do and what to leave untouched, and how to target your ideal buyer (the one that’s going to be tripping over on the way through the door to pay a premium for your perfect home).

You could finally uncrack the code - the secret sales speak that goes on - and be taken seriously by the selling agents and treated with the respect that you deserve — without the icky conversations or eyeball rolls between each other.

What if it was all done for you—by a team of professionals who have the depth of experience required to be able to offer objective and impartial advice you need to go from fearful to fearless, from should we to imagine what life would be like if we did… and beyond…

WHAT IF YOU HAD A SECRET WEAPON IN PROPERTY INSTEAD OF A DREADED SENSE OF “HOW + WHO”?

If your sales-approach isn't grounded in honest expert advice and tried and tested strategy, you're likely to be missing out on real results beyond the 'For Sale' sign and moving truck in your driveway.

As home owners, you and I both know that solid results are better than shiny.

masters

We’re known as the Gold Coast’s most trusted property advisors but we prefer to be called the                            of simplification.

What you do next will completely transform your property sale

JOIN OUR EXCLUSIVE CLIENTELE

We’re known as the Gold Coast’s most trusted property advisors but we prefer to be called the                     of simplification.

Here's exactly what you can expect:

Check for any head nods, goosebumps or heck yeahs as you read this.

Clarity + Confidence

We start by helping you gain a clear picture of where your property sits in the market so that you make informed decisions based on accurate and detailed insights on the value of your property.

WE'RE TALKING THE FULL PICTURE, INCLUDING

Specific and relevant insights into the current market, so that you’ve got the hard facts you need to know about your property’s real worth.

20 years of qualified property advice in the local market, generously and clearly explained, we don’t like jargon either. We’re in the market every day and are ideally positioned to ensure that you receive accurate, up to date and reliable advice as well as professional service.

Accurate property measurements. It’s important you know exactly how big your property is so that it can be valued and marketed accurately.

Concrete and comparative sales evidence. We arm you with all the facts so you are confident with our recommendations.

A price guide that stacks up. Setting a realistic price is just as important as appointing the right agent to market your home. We’ll help you set an effective price guide for your home right from the outset, not one that the agent wants you to believe just so that they can win the listing.

Detailed competitive analysis. So you know the calibre of properties you are going to be up against when you take your property to market.

A winning team

Ever heard the saying. It’s not what you know. It’s who you know? From remodelista to removalist and everyone you need in between (including the Selling Agent!) you name it we’re well connected which means you will be too.

GET VIP ACCESS TO OUR LITTLE BLACK BOOK OF DOERS, PLUS:

Real conversations. We talk you through each step, explain the process thoroughly and simply so you are confident and clear throughout the journey.

Maximum marketability (with minimal cost). We’ll advise you on possible renovations or improvements that will have a big impact before you go to market. We’ll also ensure an effective marketing strategy is put into place.

Connect you with reputable tradespeople. Another bonus of having local insights.

Honest insights that you can rely on. We are strictly independent of any real estate agency group so there is no bias, conflict of interest or hidden agendas.

A buyers perspective. We can have all of those conversations around presenting your property for sale, should you paint the inside, should you re-landscape, should you just leave it exactly the way it is, declutter etc. We come into it with buyers eyes and run through everything you can do to get the best possible price for your property.

Targeted agent selection. We know the level of service and most importantly the outcome is greatly determined by the experience of the Selling Agent you choose and their suitability to you and your property. Because we know exactly which sellingagents to connect with and which to avoid we’ll help you choose the right agent. Plus we make the connections and handle all the interviewing for and with you (you can optin or out of this process), that means you don’t have to endure any of the sales hype. We’ll even take care of all the listing paperwork on your behalf.

If you’re interstate or logistics are an issue, talk to us about project managing any required works on your behalf.

SELLING AGENT

BUYER

YOU

US

Premium Results

We’ll help you lay the best foundations and set up your property for the straight shot. You’ll be going to market knowing without a doubt that your home is perfectly presented, priced and marketed for your ideal buyer. 

WE’RE TALKING ABOUT:

Two teams of professionals working together to get you the best possible outcome in the shortest timeframe possible.

Un-compromised power. In negotiations, emotions cost you money, so we manage the negotiation strategy for you. We insulate you from the selling agent when crunch time comes so none of the usual tactics apply.

Potential outcomes. We know this journey well, so we’ve always got play b and c up our sleeves. Which means you’re never left guessing or stressing.

Tactical negotiation done for you. It’s our role to ensure that the service delivered is worth the commission paid and that the right agent is chosen.

We’ll also ensure an effective marketing strategy is put into place.

Superior Protection

This is where we shine and take the pressure off. We’re in your corner with you, guiding you and having the hard conversations for you. There’s nothing better than a professional biased expert protecting you from the noise, emotions, mind games and time wastage that usually accompanies the selling process.

WHILE ACHIEVING THE BEST POSSIBLE PRICE, WE ALSO:

Once the for sale sign is up it’s our role to act in an advisory capacity without interfering with the Selling Agent. Think of us at this point like an impartial buffer, supporting your decision-making process and ultimately guiding you to achieve the highest possible price without the hassle and stress associated with selling.

Give you objective, professional guidance. Guidance that protects your interests and ensures you get the best results.

Take care of all the paperwork. So you can take care of your family.

Will be your man on the ground when auction time rolls around, setting you free from forceful tactics or pressure and allowing you to enjoy peace of mind leading up to and/or on auction day.

Tony hit us a home run!

Purchased for $520k + Sold for $770k

L + A HABEL | PALM BEACH

Tony helped us to sell our house in record timing at an unbelievable price. Both financially and mentally and I cannot recommend them highly enough. 

Take a closer look at how our 
                        sale strategy works

end to end

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20 minutes with Tony to talk through your goals and what’s possible given the current market conditions.

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+617 5577 4400


0413 081 518

Start with a                sales strategy call

free

A qualified bunch of Gold Coast buyers agents, valuers, sales strategists and local
property nerds. Think of us as YOUR secret weapon in property. 

We're Tony + Eva Coughran

Hey there!

HIRE US

If you'd like independent advice so that you can confidently make smarter buying and selling decisions and weigh up your options.

WE WILL REVIEW YOUR SITUATION AND BE IN TOUCH A-SAP

Thanks for reaching out!

Until then, rest easy... Because help is on the way (keep an eye on your inbox). And if you need us in a hurry, pick up the phone and dial [07] 5577 4400.  

HIRE US

A qualified bunch of Gold Coast buyers agents, valuers, sales strategists and local
property nerds. Think of us as YOUR secret weapon in property. 

We're Tony + Eva Coughran

Hey there!