Our approach

Working with us will look something like this but know that it’s not a one size fits all approach. We’ve travelled this path many times before and know all too well that no property sale is ever the same.

Initial phone call

01

BEFORE WE BEGIN

We’ll talk about your current challenges, what you’re hoping to achieve, and whether we're a good fit.

Making it official

02

This is the last time that we’ll be working separately; everything from here on is a group effort. We’ll send across the paperwork to formalise our agreement and you’ll pay our retainer fee.

You're in? We're in!

03

Let's get to it. Once the official paper work is done, we’ll schedule a time to come and view your property and talk more about a plan moving forward. This is where you get the expert advice, clarity and strategy you need before we start.

SALES STRATEGY

WHEN IT'S ALL SYSTEMS GO

Clarity + Confidence

We start by helping you gain a clear picture of where your property sits in the market so that you make informed decisions based on accurate and detailed insights on the value of your property.

WE'RE TALKING THE FULL PICTURE, INCLUDING

A around your
lounge room is optional, but highly recommended at this point!

happy dance

Specific and relevant insights into the current market, so that you’ve got the hard facts you need to know about your property’s real worth.

20 years of qualified property advice in the local market, generously and clearly explained, we don’t like jargon either. We’re in the market every day and are ideally positioned to ensure that you receive accurate, up to date and reliable advice as well as professional service.

Accurate property measurements. It’s important you know exactly how big your property is so that it can be valued and marketed accurately.

Concrete and comparative sales evidence. We arm you with all the facts so you are confident with our recommendations.

A price guide that stacks up. Setting a realistic price is just as important as appointing the right agent to market your home. We’ll help you set an effective price guide for your home right from the outset, not one that the agent wants you to believe just so that they can win the listing.

Detailed competitive analysis. So you know the calibre of properties you are going to be up against when you take your property to market.

Team Assembly

We do everything that an exceptional selling agent will do but so much more. From remodelista to removalist and everyone you need in between (including the Selling Agent!) you name it we’re well connected which means you will be too.

GET VIP ACCESS TO OUR LITTLE BLACK BOOK OF DOERS, PLUS:

Real conversations. We talk you through each step, explain the process thoroughly and simply so you are confident and clear throughout the journey.

Maximum marketability (with minimal cost). We’ll advise you on possible renovations or improvements that will have a big impact before you go to market. We’ll also ensure an effective marketing strategy is put into place.

Connect you with reputable tradespeople. Another bonus of having local insights.

Honest insights that you can rely on. We are strictly independent of any real estate agency group so there is no bias, conflict of interest or hidden agendas.

A buyers perspective. We can have all of those conversations around presenting your property for sale, should you paint the inside, should you re-landscape, should you just leave it exactly the way it is, declutter etc. We come into it with buyers eyes and run through everything you can do to get the best possible price for your property.

Targeted agent selection. We know the level of service and most importantly the outcome is greatly determined by the experience of the Selling Agent you choose and their suitability to you and your property. Because we know exactly which sellingagents to connect with and which to avoid we’ll help you choose the right agent. Plus we make the connections and handle all the interviewing for and with you (you can optin or out of this process), that means you don’t have to endure any of the sales hype. We’ll even take care of all the listing paperwork on your behalf.

If you’re interstate or logistics are an issue, talk to us about project managing any required works on your behalf.

SELLING AGENT

BUYER

YOU

US

Premium Results

At this point we’ve laid the best foundations and set up your property for the straight shot. You’re going to market knowing without a doubt that your home is perfectly presented, priced (or not, if we go the auction route) and marketed for your ideal buyer.

WE’RE TALKING ABOUT:

Two teams of professionals working together to get you the best possible outcome in the shortest timeframe possible.

Un-compromised power. In negotiations, emotions cost you money, so we manage the negotiation strategy for you. We insulate you from the selling agent when crunch time comes so none of the usual tactics apply.

Potential outcomes. We know this journey well, so we’ve always got play b and c up our sleeves. Which means you’re never left guessing or stressing.

Tactical negotiation done for you. It’s our role to ensure that the service delivered is worth the commission paid and that the right agent is chosen.

We’ll also ensure an effective marketing strategy is put into place.

Superior Protection

This is where we shine and take the pressure off. We’re in your corner with you, guiding you and having the hard conversations for you. There’s nothing better than a professional biased expert protecting you from the noise, emotions, mind games and time wastage that usually accompanies the selling process.

WHILE ACHIEVING THE BEST POSSIBLE PRICE, WE ALSO:

Once the for sale sign is up it’s our role to act in an advisory capacity without interfering with the Selling Agent. Think of us at this point like an impartial buffer, supporting your decision-making process and ultimately guiding you to achieve the highest possible price without the hassle and stress associated with selling.

Give you objective, professional guidance. Guidance that protects your interests and ensures you get the best results.

Take care of all the paperwork. So you can take care of your family.

Will be your man on the ground when auction time rolls around, setting you free from forceful tactics or pressure and allowing you to enjoy peace of mind leading up to and/or on auction day.

We make it stick.

Our job isn’t done until you’re properly moved out, settled, and the money is in the bank so we’ll be on-call to guide you through to settlement and beyond.

GET YOUR PARTY PANTS ON BABY!!

The most comprehensive way to sell your home for homeowners like you who know how advantageous it is to work with the best.

hands-down

JOIN OUR EXCLUSIVE CLIENTELE

Fast forward 2 months + this could be

you

(and voice of reason when your heart is talking loudly and fear has you paralysed.)

Hey

I'm Tony Coughran

YOUR SALES MENTOR

“I’m on a mission to fill the massive gap in the property advice arena.”

Think about the leap from Financial Planners, and the limits their advice has in relation to property, to the local real estate agent who wants to buy your listing by telling you your property is worth whatever you want to hear - still happens ALL the time. We can help you navigate this ‘advice black hole’ with strategic research, independent valuations, access to key property professionals and a pure representation of you ‘our client’ at all times!”

With over 20 years and many success stories, we know the right moves to make during the sales process, and we know how to work with the sales agents to get the best results.

With over 20 years
and many success stories, we know the right moves to make during the sales process, and we know how to work with the sales agents to get the best results

experience

Q+A